It was March 30, 2020 - We desperately needed an April Fool's prank.
I'll let the video speak for itself:
After posting the video + some images to our Instagram, visitors started searching our site for the product.
Top search queries on waiwear.com from Apr 1 2020 - Dec 31 2020
Creative credit goes to:
- Christina Bolaños for voice acting and video editing.
- Alan Prijatel for cutting and hot gluing the jockstrap to his hot ass then taking selfies in his apartment.
Let us know in the comments below if you'd like a Wai Strap. Which patterns would you like to see it in? And sign up to receive alerts on new product drops and here more stories like this at Join Wai.